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Lessons - Marketing Lessons Learnt From Presidential Campaigns | Phillip Stutts - CEO of Win BIG Media

Success Story with Scott D. Clary

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Navigating Marketing Complexities and Optimizing Ad Spend

This chapter delves into the challenges of managing marketing strategies across various platforms, emphasizing the need for effective ad spend optimization. It illustrates the consequences of outdated knowledge through a case study of a background check company, and stresses the importance of aligning budget allocation with impactful messaging.

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