How Oatly used the messenger effect to become the world's most successful milk alternative
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter delves into Oatly's impressive growth trajectory since its U.S. launch in 2016, examining the behavioral science strategies that helped it become a leader in the plant-based dairy market. It also provides a historical backdrop of the brand's founding by brothers seeking lactose alternatives, setting the stage for an analysis of its innovative marketing techniques.
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