Why I Would Give Away Equity to a Brand

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I love Louis Vuitton, Dior and Batega Bonata. The way they can execute product is amazing. Price points obviously now because since the start of the brand, I always wanted to be amazing quality stuff. But I would not do it just for the sake of doing it. A lot of people mess up with that. We get greedy with it. And the good thing is about rap is we can sit in the stores against emeries and priders and Diors but my price points are four or five times less than them. So it's good.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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