The idea of having people there, like you needed to have that otherwise, it was just a filter out. The fact that you could,. so we talk about single player mode a lot, which is like, can you play the game alone? A lot of people would tell me, I didn't even realize that this thing was a social network until my friends showed up. It totally worked as a single player game. And then when your friends showed up, all of a sudden it was like, oh, not only was this great alone, but now I actually have this trove of photos that people can look at and start liking"

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