I think it's natural that the goals I'm setting or the things I'm working on that is poking in my brain, like for referral rock adds to that level of interest. And then when I get back from a dog walk, I might be there only maybe listen to 20, 15 minutes of a, of actual podcasts and have five minutes of myself recording and talking. So just right, right. Like you're already learning something and then you kind of that spawns a rabbit trailer or whatever. Yeah. If he listens to the acquired podcast, like can't help but have Walmart embedded in your brain of how they do things.