E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More
OPERATORS
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The Difference Between Lifestyle and Product Company
The lifestyle company, that was a term that came out in like 2010, I think. What it meant was if you sell monster energy is the example people always tell me, right? It's like you are a beverage company, but people buy your merch to wear it. That means you are a lifestyle company. You represent all of these different aspects of somebody's life so much so they want to be associated with you. And for a very long time, Ridge was a product company. We sold a wallet to some people sometimes, right? And we're working on transitioning to what that really means. Yeti is a cooler and a drinkware company. Those are products, but those products
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