How to Form a Good Hypothesis

A good hypothesis is based on a certainevide it could be based on past use of behavior, or data that you've collected. And then you have a valudation for the hypothesis, basically. How will you know if your hypothesis holds true? So we will know that this hypothesis is true if we see, let's say, a reduction in customer support calls and an increase in conversion. A primary metric should always be correlated with the business impact....