Do half of new books really sell fewer than twelve copies?
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Is There Any Truth in That Number?
"I went back and I actually did some work to try to pull a number forward that might be a little bit more helpful for the industry," he says. "Only about 15% of those books ... had sold less than 12 copies, not nothing, but not 50%. So I feel like that number. Somebody just got confused between 15 and 50 can happen."
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