Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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The Success of the Rio Campaign
Persils won a gold award for brand purpose and sustainability. penetration up 7.5%. We also saw a significant increase in the repeat rate of our products. And obviously we increased the turnover. So it's pretty remarkable I have to say what we've managed to do from a brand power standpoint, as well as from a pure business or sales results. Thank you very much.
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