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This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
The Importance of Press
Ariana Grande says she doesn't think press has the value it used to have. She said getting a good article in a big publication or trending on hype machine, which still exists, doesn't move the needle. Aria: "It is hard for a lot of artists to kind of think about like, well, why would I care to get press?"
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