49: Marketing Above the Noise with Linda Popky
Everyday MBA
00:00
Empowering Employees to Effectively Represent Your Brand
Employees are often kind of forgotten stepchildren when it comes to marketing, says Hay. Customers make decisions based on the experience they have with an employee who may not understand your brand values. There's certainly certain demographics that you're going to reach on facebook or on twitter,. And there's others that you won't. They may want to be talking to you in a different way.
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