In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client revenue.

Together, they explore how Rafal has achieved results like turning $1,600 in ad spend into $10,000 in revenue within just three months, and how his clients have scaled from $50K to $100K revenue while maintaining the same ad budgets. The conversation dives into why most businesses are leaving money on the table by relying too heavily on AI-driven campaigns like Google Performance Max or Meta’s automated systems, and what can be done instead to take back control.

This conversation delves into the key aspects of scaling online businesses through performance marketing, including:

✔️ Why “set and forget” ad strategies fail in today’s market
✔️ How Rafal retargets audiences efficiently across platforms with minimal spend
✔️ What types of e-commerce and B2B businesses are seeing the biggest gains
✔️ How SEO and link building enhance paid ad results for sustainable growth
✔️ What traditional agencies get wrong—and how to avoid wasting budget

Whether running an e-commerce store, SaaS platform, or media brand, this episode offers highly actionable insights for anyone ready to maximize their ROI and take a smarter approach to digital marketing.

Tune in to discover how top-performing businesses are scaling revenue without spending more.

Episode Highlights

02:30 How Rafal scaled a client from $50K to $100K with no extra ad spend

06:12 Why most people waste money on ads

09:55 The problem with traditional ad agencies

16:45 Meta vs. Google Ads – when to use each platform

20:03 Retargeting strategy that works

23:38 Why B2B businesses need to stop avoiding digital ads

25:00 Landing pages that convert

Key Takeaways

➥ Doubling revenue without increasing ad spend is possible with better campaign structure, targeting, and creative testing.

➥ Meta Ads are powerful for generating demand and awareness, while Google Ads capture high-intent users ready to buy — using both is key to full-funnel success.

➥ Strategic retargeting based on user behavior (video views, cart activity, site visits) increases conversions and lowers cost per acquisition.

➥ Avoid cookie-cutter agency solutions — brands need custom strategies, data-driven decisions, and ongoing performance reviews to scale effectively.

➥ Ads that educate and build trust (rather than hard-sell) perform better in today’s market, leading to stronger customer relationships.

➥ Simplicity in messaging and funnel design boosts conversion; don’t overcomplicate the user journey from ad to purchase.

About The Rafal Chomsky

Rafal Chomsky specializations include deep SEO knowledge, Meta & Google ads marketing, whilst also running a team of highly successful marketers who’ve made millions for their clients through the campaigns they’ve run.

Connect with Rafal Chomsky

➥ https://buyingonlinebusinesses.com/ads-services/

Resource Links

➥ https://buyingonlinebusinesses.com/ads-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV

➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.

See omnystudio.com/listener for privacy information.

Hour 2 - Being a better leader

The Herd with Colin Cowherd

Intro

The AI-powered Podcast Player