Marketing Owns Strategy, Sales Owns the Product Road Map

Marketing is going to be the most important thing to grow a business, says Rob mattem. Marketing owns p product road map. Marketing owns distribution and go to market strategy. And when you look at saste companies, marketing owns promotion. It's basically marcom or lead gn, however you want to look at it. None of them are based on custs like true com hoistic customer insights. They're all based on little silos. You get a disjointed or disconnected strategy.