3min chapter

Idea to Startup cover image

How to get counterintuitive startup ideas

Idea to Startup

CHAPTER

The Five Pillars of Core Walking

Trust comes from two places: Someone knowing something about you that most people don't. Second, making and keeping promises is the foundation of trust. People love telling stories in a format so much that they'll do it even if the product doesn't completely work. The more I breathed properly, the better I felt. The moreI trusted Jonathan in his potato videos seemingly made in 1983. And finally, a bonus fifth thing he did right because I just thought of it. A clear story arc type. All from a six minute video and all before I bought anything are brilliant. They're the reason I've told so many people. These five pillars, a clear theme, creating loss aversion, establishing

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