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2min chapter
Land of the Giants: Why Instagram Broke Its Square
Channels with Peter Kafka
The Pressure to Post on Enstegram
Enstegram had always been about presenting an idealized version of your life to the world. But when super models were now the gold standard for what was cool on enstegram, what did that mean for everyone else? By 20 15, the pressure to s that perfect graham was starting to feel crushing. People were posting less. Less posting meant less engagement with the feed and ads. This pressure was actually a threat to business. The selfy game could be cut throat. There was intense anxiety over likes and comets. If your friend didn't comment to say you looked amazing, were you even friends? And here is instregam telling them that they have a lot
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