Ethnic Isles - A Look at Themselves

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So called ethnic or international super markets bring in forty nine billion dollars a year in the usa, pretty sizable chunk of the 765 billion dollar grocery industry. Ethnic isles continue to change, but they have not gone away completely, not yet. And it's still where you can usually find products like joice chan sauces. Stephen chim presento joice an toce, andm going to show you the joyce an hoison sot hosen tog. Aase ti tafteserved with wit wife e meal and atel.

If you’ve ever been to a supermarket in the US, you’ve probably seen an ethnic food aisle. Maybe it was called the "international aisle," or "world foods," but it was the same idea. This is the “It’s A Small World After All” part of the shopping experience. It’s where you’ll find ramen next to coconut milk, next to plantain chips next to harissa. Although ethnic aisles look different in every supermarket, they’re often variations on the same theme. And while so-called “ethnic food brands” get a chance to feed the American masses, they’re still confined to the ethnic aisle. And they may never leave.

It's a Small Aisle After All