4min chapter

Land of the Giants cover image

The Hidden Hand Behind Your Swipes

Land of the Giants

CHAPTER

Hinge's New Future: The Rose

Hinge, the dating app designed to be deleted, was bought by Match Group. In 2020, Hinge debuted a new future called The Rose. If you saw someone you really liked, you could send them a rose. You could buy more roses for $3.99 a pop. For many users, it's not clear if buying all of this extra stuff is working or just throwing money into the void.

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