How to Be a Successful Content Strategist

Most content strategist, I have a rather circuitous path to content strategy, like almost exactly is what everybody says. Most of them are like, oh my God, this is what I've been doing for the last two years and I didn't know it was called a thing. And look at all these other people that do the thing that I do. At least half of our attendees every year are first time attendees because they're coming through the door for the first time. It's really exciting.