National leaders often need to experience the difference between just saying it once, verses staing on message. I'm working with the c i o right now, who is a leading the information technology and medical technology and clinical innovation through a really a fascinating and challenging time in the organization. And what's been critical over the last few months, because there hasn't been a lot of time for culture change offsights and all that sort of thing, is he just keeps talking about and it's its settled.