#78: Jenna Kutcher—The Risk of Authenticity
Why That Worked – Presented by StoryBrand.ai
00:00
Social Meeting
i am so red of people documenting so much of their life and then just pushing it out into the world. We live in this culture of, like, if you don't share it, it didn't happen. What this allows you to do from a brand standpoint is really ask yourself, who is this serving? Is it serving any one my audience? How am i connecting people to this moment or this thing? Like, how am i making it matter to them? And how do i invite people to engage with it? Now these things are superimportant, and i'm going to give you an exampleWhy, because i used to be a wedding photographer. So before i became a podcaster
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