i am so red of people documenting so much of their life and then just pushing it out into the world. We live in this culture of, like, if you don't share it, it didn't happen. What this allows you to do from a brand standpoint is really ask yourself, who is this serving? Is it serving any one my audience? How am i connecting people to this moment or this thing? Like, how am i making it matter to them? And how do i invite people to engage with it? Now these things are superimportant, and i'm going to give you an exampleWhy, because i used to be a wedding photographer. So before i became a podcaster
Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?
In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.
Order Jenna Kutcher's new book, How Are You Really?, at JennaKutcher.com/Preorder.
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