I think he understood that the ultimate purpose of dissent and debate is not to produce consensus but to promote critical thinking. Sometimes it's just valuable to have somebody that I disagree with because it'll bring out to me like no that's wrong. Inside Pixar even though we don't shy away from the term if something goes wrong people don't use the terminology of failure they refer to it as this doesn't work what do we do to fix it. One thing I just was like I didn't actually get it right the first time instead of saying it needs to be safe to fail it's like no way to think about it as what did we do that didn't work and what do we
As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts