2min chapter

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442. Is it Too Late for General Motors to Go Electric?

Freakonomics Radio

CHAPTER

The Story of Mary Bara

Mary bara began rising through the ranks at g m, earning an m b a at stanford along the way. She was there when g m filed for bankruptcy in two thousand nine during the global financial crisis,. And in two thousand 14, having held top jobs in manufacturing, engineering, human resources and global product development, mary barra was announced as c e o. At one point she said what g m needed to succeed was to stop making crappy cars. Bara would make some enemies, primarily the executives and factory workers she would down size. But people appreciated her g m experience, her cando attitude, her candor.

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