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076 Invisible Influence by Jonah Berger

The Marketing Book Podcast

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Gooche Handbags to Snooki From Jersey Shore

The classic reason is prodic placement. Gooche thinks, well, if we send her a goochee handbag, she'll be more likely to use it. Another person from the jersey shore was offered money not to wear their clothes. Sometimes social influence leads us to do the opposite of things as others. We avoid things because we don't want to be associated with people who are doing it.

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