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#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

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Is SEO a Part of the Marketing Strategy?

SEO has a role to play at the very top of that funnel in order to enroll folks into our audience. Ads if anything are going to be amplifying our best performing content against a specific audience set. That helps us really deeply build relationship with this audience and move them through. I think that's where a lot of this change is going to start to come.

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