From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative
eComFuel
00:00
How to Scale Your Ads
I think a lot of marketers get caught up in watching watch time, CTR, CPC, and thumbs up ratio. I see people throw around these terms all the time is like, hook great thumbsup ratio. But ultimately, as an e-commerce brand owner, or as an agency, what are we looking at? Can these ads scale? Are they at our target CPA? All of these metrics don't have a positive correlation with ROAS or negative correlation with CPA.
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