2min chapter

The BarberShop with Shantanu cover image

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

The BarberShop with Shantanu

CHAPTER

Harnessing Quick Commerce for Retail Success

This chapter explores the strategic advantages of quick commerce for brands like Bombay Shaving Company, particularly through the use of dark stores for customer acquisition in challenging markets. It highlights how this model not only fosters initial customer engagement but also paves the way for eventual expansion into traditional retail channels.

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