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105 - How Ronak Shah is Bridging Marketing And Finance
The Marketing Millennials
Attribution Is Not Always the Best Thing
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We look at the company on two channels. One is platform based versus omni-channel based. And if we're in a good shape, what we're going to do is not heavily scrutinize the single channel platform attribution. Because I think sometimes what a lot of people do is, oh, wow, I couldn't attribute this. It can't be Facebook because those ads don't look like it's doing well. Let me turn it off. But really, if you take a macro approach as well alongside your more kind of micro approach, you'll understand, hey, maybe it's affecting other things. Maybe the ads you're running is actually having your best week in vitamin shop this
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