2min chapter

Hidden Brain cover image

The Easiest Person to Fool

Hidden Brain

CHAPTER

The Blackberry and the iPhone

The blackberry was a complete rethinking of the way that we communicate. The company could not wrap their minds around the idea that people would want a touch screen. And they really missd that opportunity to think again. They just got locked into thi set of assumptions that what people wanted out of blackberry was a device for working mal as opposed to essentially a computer in your pocket for home entertainment, right?...

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