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The Best One Yet
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Apple Sponsored the Super Bowl Halftime Show
The Super Bowl halftime show is the most valuable 12 minutes of media in the world. Yeti's Apple last year spent a reported $250 million for a five year deal to sponsor five straight Super Bowl halftime shows. The tire company Bridgestone, a company that works with chassis was put on a concert and made backup dancers do a hula hoops with a tire.
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