131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
GTM Live
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Is Your Podcast Driving Net New Business?
It's 100 harder to measure whether or not our podcast is improving our retention rig very hard to measure that, which i gt probably a reason why marketers struggle with it. I don't care how much, if it's moving the retention rate from 95 % to 97% right? There's enough other benefits that people i think people need to start looking at,. like, all those qualitative benefits that i just listed off as a reason why to do cast. Yes, yes, i'm with you. There not all o e of bthe production that we have, though, unfortunately. So we had to g so one last question. Some of the btb companies, they work on
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