"All of the things we do should be geared around how can we get them to stick with it?" Today, Alex (@AlexHormozi) discusses the importance of understanding individual needs and goals when it comes to fitness training, as well as the trade-offs of certain types of training in regard to long-term health. He also touches on the challenges of running a profitable gym and the need to optimize training for clients' maximum benefit.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:00) - Personal preference doesn't equal what's best for everyone's fitness.

(4:51) - Personal experience with injuries led to a realization about sacrifices.

(8:57) - Obsessive pursuit of growth and progress had negative physical outcomes.

(10:47) - Informed decisions now may differ later, focus on lifelong training for profit.

(13:03) - Minimize risk and prioritize business success when training clients differently.

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