How to Retain Your Audience With YouTube Videos

With audience retention, it comes a lot down to the structure of the video in the script. For me, I'm always focusing on the story on storytelling. That's the most important thing for even marketing too. People don't buy, they're buying a product. They're buying the story behind the product. And YouTube videos are interesting and you want to keep watching when you have a reason to keep watching, which is usually like a story.

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