Creating A Marketing Strategy w/ Jessica Du Bois
Benefits Influencer
00:00
The Importance of Perception in Marketing
I think that there's a lot of variables you can control when you think about marketing. Who are you trying to sell to? Who is your customer? You do not need every employer in the United States to be your customer. What do those 50 people, 50 employers have in common? Those are the types of things that you have to think about when you're creating your marketing strategy.
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