Imagine trading a high-stakes banking career for a life devoted to regenerative agriculture—this is the remarkable journey of Christian Jochnik. In this episode, hosted by Rose Claverie, we delve into Christian's transformation from financier to founder of Juntos farm in Ibiza. Tune in to learn how he's revolutionizing farming with a focus on sustainability, local food production, and combating the resistance to regenerative practices. This conversation promises to inspire and challenge conventional views on agriculture.
Nothing in this show should be used as medical advice or encouragement to use drugs.
[2:24] - What's the goal of regenerative agriculture? Instead of having an extracting system, we should have a system feeding the ecosystem.
[4:19] - How does he fight against pests? Nature regulates itself very well. Does he need chemicals sometimes?
[7:11] - Why is there so much resistance when discussing regenerative agriculture?
[10:14] - What was the intention when buying this land in Ibiza? It's so obvious that spreading poison on food is not healthy.
[12:13] - Christian wants to be a profitable and successful model with data. With the financial challenges farmers are facing, we need to prove that it's a profitable business.
[16:41] - The actual model of large-scale agriculture is wrong, we need a transition to small-scale and diversified farms, even if it's expensive and hard work. That's why Christian is investing in shared infrastructures.
[20:51] - Are people ready to pay for quality? Yes, for Christian, it's a market failure.
[22:00] - What is the problem of trust regarding organic? This is a fundamental problem for Christian.
[23:44] - Data is what is going to make the big companies change. It will not be a question of trust anymore but of data.
[27:50] - Christian is not a typical farmer. He has always loved nature, but worked as an investment banker in London before buying his land in Ibiza.
[30:55] - Harvest of the Day : if something easy or simple could make the world a better place, what would it be for Christian?
In two weeks, we will release Bob Thurman and Thupten Jinpa's interview in Kaplankaya. They are eminent tibetan buddhist scholars who met a long time ago, but it will be their first podcast together ever. Don't miss the episode!
You can follow us on Instagram at @HarvestSeries or @rose.claverie for updates.
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Credits:
Harvest Series is produced in partnership with Athena Advisers and Capital Partners
Harvest Series Founders: Burak Öymen and Roman Carel
