The Fourth Strand: Networking and Brand Building

The first acquisition came through an accountant either coffee with a Manchester. And said, look, this is what I'm doing. He said, that's interesting. I don't suppose you'd be interested, but I've got this business at the moment where the guy wants to sell it when it went from there. So we invested quite heavily in that side of things and it does pay dividends. It builds your positioning as somebody who's got something to say and knows what you're talking about.