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Sweet Resilience: From Cancer Survivor to Natural Cookie Queen with Loren Castle, CEO & Founder of Sweet Loren’s

Superwomen with Rebecca Minkoff

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From Cancer Diagnosis to Creating Healthier Cookies: The Sweet Loren's Journey

This chapter delves into the founder's story of being diagnosed with cancer at a young age, leading to a journey of focusing on health, wellness, and experimenting with recipes to create healthier and delicious cookies. It discusses their transition from winning a charity baking contest to starting their own business, Sweet Loren's, and the challenges they faced in transitioning from selling products out of a kitchen to dealing with big box retailers. The chapter also explores the evolution of Sweet Loren's packaging over a decade to cater to consumer preferences and stand out on shelves.

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