Ep.38 Infosys: Why people are the key to ABM success
Account-Based Marketing
00:00
The Business Partner Mindset
Marketing is moving away from just pursuing specific opportunities to actually creating opportunities. The business partner mindset is about understanding the entire ecosystem in a way that you are really working towards an outcome for both customer and your account teams. Then this whole notion about moving from personalization to really mass personalization. And then this finally this thing aroundmoving from a siloed delivery to a full cycle agility across the entire account.
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