The Future of Maps

I couldn't help but think towards and to think about websites for example. They've gone from being these static things almost pre-rendered that one size fits all, we arrive at the website, we see the thing. But now when people talk about websites they're starting to think more in terms of segmentation like who is this person. So we know a little bit about them when they arrive at the site and we want to lead them on a journey,. We want to show them something they're interested in or answer their question for them. Could you imagine maps going in this direction? You could definitely start seeing maps adjusting more to when you know what's going on.