I don't think there's one thing i can say about this right now that doesn't lead unti li eight billion different arguments, yours sitisficuly. We just kind of went off on this conversation and just decided to run into the podcass room and record it. But to me, especially with all these bigger companies already trying to copy it, it feels like it is obviously something that people assume is here to stay. It works better on an already thought out social platform, or a platform with other things, and it is a part of that platform. That's always a that is a good way of looking at it. And i tend to agree mostly that it is a