Choiceology with Katy Milkman cover image

If Only …: With Guests Stirling Hart & Colin Camerer

Choiceology with Katy Milkman

CHAPTER

The Neuroscience of Regret

Colin Cameron is a behavioral and neuroeconomist at Caltech. He has done research on the neuroscience behind regret and regret aversion. Colin: We don't like feeling regretful, and that may actually prevent us from taking certain kinds of chances. And we have been looking at various kinds of regrets associated with buying and selling stocks in artificial stock markets.

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