How Do They Even Do That at All Ology?

Right now Stitch Fix is offering my listeners $20 off their first fix at Stitch Fix.com slash ologies. There's no subscription required. You just order a refresh as needed or you can set it and forget it. They send regular seasonal fixes. I get a box about once every six weeks. So much of my wardrobe is Stitch Fix because they are styles that I wouldn't know are cool right now. How do they squeeze mattresses in boxes and then they open them up like a tube of biscuits and they inflate? Or why are mattresses at mattress stores the cost of a car? These are all good questions and I don't fully know the answers but