Do You Batch or Stay Reactive?

The secret to creating 97 posts a month isn’t hustle, it’s systems. Creator and educator Rourke Heath joins Shira Lazar to reveal how he built GenHQ, a $45K-per-month creative AI platform, using tools like Midjourney, Kling, and Premiere Pro. Discover how to scale your content, protect your energy, and position yourself for the new jobs emerging in the AI era.

Creator/educator Rourke Heath joins Shira Lazar to reveal the real workflow behind building an AI-powered content system you can actually keep up with. From brainstorming to publishing, Rourke breaks down how his team produces 97 posts a month — including what gets batched, what stays reactive, and how to keep quality high on tight deadlines.

Whether you’re a creator, marketer, or anyone curious about building a career in AI, this episode is your blueprint for scaling creativity without burning out.

What You’ll Learn

Books and blogs still matter, but short-form content is where attention lives right now. In this conversation, you’ll learn how to use AI tools like Midjourney, Kling, and Premiere Pro to create at scale while staying authentic, organized, and in demand.

Rourke shares how he built GenHQ — a $45K-per-month creative education platform — without scripts, without a studio, and without waiting for permission. You’ll also learn what it really takes to turn curiosity into income in the AI era.

Key Takeaways:

• A simple, repeatable AI content workflow

• How to scale output (up to 97 posts/month) while protecting your energy

• The tools that matter now — and how to use them effectively

• How to package your skills to win clients or monetize your brand

• What to practice next: storytelling, pacing, and retention

  
  

Why This Matters

AI has reshaped creative work and lowered the barrier to entry — but the real edge isn’t automation, it’s execution. As content becomes easier to produce, clarity, consistency, and storytelling become your superpowers.

Rourke shows what it looks like to build systems that scale and why the creators who embrace iteration, strategy, and experimentation will lead the next wave of digital media.

This episode is a masterclass in using AI to amplify your creativity, not replace it — and in turning that skill into real-world opportunity.

What We Cover

Content at Scale with Purpose

How to create three short-form videos per day, every day, using a repeatable system that doesn’t require scripts or overproduction.

Behind the Tools

Rourke breaks down how he uses Midjourney for visuals, Kling for AI-powered B-roll, Premiere Pro to edit, and ManyChat to turn Instagram engagement into leads and community growth.

Building GenHQ from Zero

In just 60 days, Rourke built a creative AI education platform offering job board updates, tutorials, expert interviews, and community support for creative professionals.

Authenticity Beats Perfection

Why 60 takes per video and no scripts can actually build trust and connection faster than polished, high-production content.

Redefining Creative Work in the AI Era

The difference between training, reference, and transformation — and how it shapes the kind of work AI tools can truly enhance.

Accessibility in AI Education

Where to start learning AI tools without a big budget, and how to bypass token-based or paywalled platforms.

Real Jobs Are Emerging

“Creative AI Director.” “AI-Powered Editor.” “Hybrid Brand Strategist.” These aren’t future titles — they exist right now. Learn how to position yourself for the new wave of creative work.

Guest  

Rourke Heath Creative AI Educator, Founder of GenHQ
Follow: @rourke.heath
Learn more: GenHQ - Creative AI Education 

Rourke Heath (@rourke_heath) / X 

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Credits

This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Shira Lazar. All rights reserved.