2min chapter

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Ep. 194: IIDA CEO Cheryl Durst on Communicating the Value of Design

Clever

CHAPTER

The Joy of Design

I choose to believe in joy and I firmly believe that design is, if not the most optimistic profession, it is one of the most optimistic professions. It's almost like you have to lead for people and at people. There is no better light to see in someone's eyes when they all of a sudden experience what design is and what it does for them.

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