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2min chapter
I watched 300 TV ads: Here’s how they nudge you
Nudge
Analyzing Behavioral Science in Television Advertising
This chapter analyzes a standout advertisement by Norwich Union, highlighting its use of behavioral science principles to engage viewers. It discusses how elements like loss aversion and the halo effect create a powerful narrative that motivates families to consider life insurance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode