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Creating a high-quality customer experience with vFairs' Muhammad Younas
How to Win podcast with Peep Laja
Were You Enterprise Focused From the Start?
We were enterprise focused from the start. Our thesis on day one was that we participated in a lot of physical events. I see tons of benefits of in person events and we serve in person events as well. The idea was that, you know, people who cannot be there, whether it's from an exhibitor perspective or an identity perspective, how can I better serve them? Right. In that regard, we wanted to solve that particular problem with scale with being a lot more cost effective. So again, naturally the focus went into that enterprise sector that mid market sector from day one.
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