The real main character of a lot of my stuff is Ben actually so this is Ben Levy he uh we met a couple years ago and it was sort of just like he was in a mastermind group that i was putting together where there was like six CEOs or something like that. We tried one project it went well then we tried another and now we've done like four or five things together the latest of which was the milk road. So why do a newsletter? Was it to make money  I mean like was it just because it was fun obviously like it did very well but what's the pointwhat's going to your head is like this is the thing that we can work on together two