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How OPower Uses Behavioral Science & AI to Reduce Energy Demand

Climate Rising

CHAPTER

The Value of Shaping the Peak to Avoid Investments and New Infrastructure

Time of use rates are financial incentives into the pricing plan that you and I might pay for energy. They encourage us to use less during those peak periods where the system is most constrained. Opower's new product called behavioral load shaving shows customers on a weekly basis, here's what you're using and spending during that peak period. And it points out the value of shaving the peak to avoid investments and new infrastructure simply by changing behavior.

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