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Advertising Attribution with Nathan Janos

Data Skeptic

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Can You Solve This Problem When There's So Much Uncertainty?

The product of the regression can only be as good as the quality of the inputs. The other issue is bias, I think. We know where there are, say, TV exposures happening but we only know for 10% of the people. And so that's actually pretty common when you're doing audience-type measurements.

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