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Episode 279: The WCW Invasion Of The WWF
83 Weeks with Eric Bischoff
The Importance of Branding in the WWE
Vince McMahon has a lot going on in his life at the time. He's purchasing wcw Uh, he's also going to have the biggest wrestle man. ever that he's ever had wrestle man. The brand is where it is like we've heard in the last I don't know 10 or 15 years That vince is quote unquote not interested in making another star the size of stone cold Or the rock or whole kogan Because he believes and probably accurately that the brand Is is where the value is so like when a big time fight is sold. When Floyd mayweather fights they don't call it something else They don't say the wbf presents. It's mayweather
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