The Importance of Harmonization in Omni Channel Strategy

In your book, you say Omni Channel is dead. You argue for this term hybridization and harmonization. What does that mean? Well, I'm required by law as a consultant to make up my own terms. But it's fundamentally about we live in this blended digital physical world. And sometimes customers want to go get something at the store, but have it thrown in their trunk. Sometimes they want to go in and wander around.